Dating sites privacy
We researched Ok to see how it collects and uses its members’ information. Like many free dating sites, Ok Cupid sells its members’ data to advertisers.
And even though it hasn’t suffered a hack or a data breach yet, other online dating sites have, from Plentyof Fish to e Harmony.
And the site, which was purchased in 2011 by corporate giant Match.com, is famous for making the most of its users’ data, whether to analyze on its Ok Trends blog or to make money.
Is this “data for a date” relationship that so many of us have with Ok Cupid worth it, or is it a privacy heartbreak waiting to happen?
More than 7 million Ok Cupid users trust the site with their most intimate details in exchange for potential dates.
You lay your heart on the table (or more accurately, in your profile); your disclosures nab you a romance.
Because many Ok Cupid users express their sexual orientation, religious and political beliefs, drug use, and other highly personal info on the site, a data breach could be disastrous.
Using our Do Not Track Plus browser privacy tool, we found that Ok Cupid used nine different tracking companies and ad networks to obtain information about its visitors.
After all, it’s hard to get a date without showing who you are.But to connect with other members, you also have to share with Ok Cupid.